Clarence Peters (born Clarence Abiodun Peters) is a Nigerian music video director, filmmaker and cinematographer. He is the founder and CEO of CAPITAL Dream Pictures, a production company that specialises in the realms of the performing arts, new media art, film, television, radio, and video. He is also the founder and CEO of Capital Hill Records, a record label home to Chidinma, Tha Suspect, and Illbliss.
Peters was born into a prominent family. He is the son of Sir Shina Peters, a musician, and Clarion Chukwura, an actress. He obtained his primary education from BI primary school, and his secondary education from Government College Ikorodu. After finishing secondary school, he worked at Alpha Visions for three years. He graduated from City Varsity, a film school inCape Town, South Africa. He majored in Cinematography while studying at City Varsity.Growing up, Peters was a footballer. In an interview posted on the Daily Times of Nigeria, his mother opened up about wanting to abort him while he was in her womb, but changed her mind because of her belief that Peters was the reincarnation of her father who she lost when she was 11 years old. Upon returning to Nigeria from South Africa, Peters teamed up with a group of filmmakers to establish the Alliance Film Company, a company now known as the Allied Film Company. Peters worked with the company for a year, and eventually started his own production company.
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Peters has cited Steven Spielberg, Hype Williams, DJ Tee, Akin Alabi, Wudi Awa, Kemi Adetiba, Sesan, Aje, and AK 1 as people he admires. He was ranked 2nd on Channel O's Top 10 Most Visionary Music Video Directors list. In 1998, he was involved in a Mobil sponsored music video for a documentary on AIDS. He directed 40 episodes of the TV series Everyday People. Peters has directed music videos for recording artists across an array of genres and generations, including Darey, Durella, and Wizkid. In 2012, he shot the music video for Shuga's theme song which was recorded by Boneye from P-Unit, Banky W.,Wizkid , and L-Tido. Peters has also shot a good number of documentaries, TV commercials, short films, and TV features. In April 2014, Absolut Vodka honoured Peters for his creativity.
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In September 2015, Peters announced plans to premiere his debut film called 'Hex', a 25 minute-long short horror film. The first official trailer was released on September 28, 2015.
| Year | Event | Prize | Recipient | ||
|---|---|---|---|---|---|
| 2014 | City People Entertainment Awards | Best Music Video Director of the Year | Himself | ||
| 2014 Nigeria Entertainment Awards | Best Music Video of the year (Artist & Director) | "Eminado" (Tiwa Savage featuring Don Jazzy) | |||
| "Oh! Baby (You & I)" (featuring Flavour N'abania) | |||||
| African Muzik Magazine Awards | Best Video Director | Himself | |||
| MTV Africa Music Awards 2014 | Best Video | ||||
| Transform Today by Absolut | Himself | ||||
| 2013 | The Headies 2013 | Best Music Video Director | "Alingo" [A] | ||
| "Yes/No" | |||||
| Nigeria Entertainment Awards | Music Video of the Year | "Skibo" by Solid Star | |||
| Nigeria Music Video Awards | Best Director | Himself | |||
| Best Cinematography | "Durosoke" by Olamide | ||||
| Best Editor | |||||
| 2012 | The Headies 2012 | Best Music Video Director | "5 & 6" by Naeto C | ||
| Nigeria Entertainment Awards | Best Music Video of the Year | "Pakurumo" by Wizkid | |||
| Nigeria Music Video Awards | Best Director | "Kedike" by Chidinma | |||
| Best Cinematography | |||||
| Best Editor | |||||
| 2011 | The Headies 2011 | Best Music Video Director | "You Know It" by Goldie Harvey | ||
| Nigeria Entertainment Awards | Best Music Video of The Year | "If You Ask Me" by Omawumi | |||
| Nigeria Music Video Awards | Best Director | Himself | |||
| Best Cinematography | "5 & 6" by Naeto C | ||||
| Best Editor | Himself | ||||
| 2010 | The Headies 2010 | Best Music Video Director | "Finest" by Knight House (featuring Sauce Kid and Teeto) | ||
| Nigeria Entertainment Awards | Best Female Music Video of The Year | "You Know It" by Goldie Harvey | |||
| "If You Want Me" by Mo'Cheddah | |||||
| Nigeria Music Video Awards | Best Director | Himself | |||
| Best Editor | |||||
| Best Cinematography | "You Know It" by Goldie Harvey | ||||
| 2009 | Best Director | "Oko Won Lode" by Sound Sultan | |||
| Best Cinematography | |||||
| 2008 | The Headies 2008 | Best Music Video Director | "Sasha" |
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